How does my spot get delivered and aired?
Most cable and broadcast stations take delivery of Beta SP tapes or digital file uploads. We can do both. Put us in touch with your rep and we'll handle the details. Of course, we can deal with special requests such as DVD or video compressed for the web*.
What if I have an ad agency?
If you are already represented by an ad agency, great! Oftentimes, an agency will act as the director of the spot - that's fine with us. We'll gladly work with your ad agent to sort out the details, and to make sure that you get the perfect spot.
How can I know that a competitor won't air the same spot?
We track the spots that are sent for broadcast per brand/per DMA (“Designated Marketing Area”). This means that once you pick and customize a spot, it's yours. Our guarantee is that no other dealer with the same brand in your DMA is allowed to air that spot. That's why its a good idea to purchase new spots early, because - pardon the pun - spots are limited.
Can I purchase exclusive rights to a spot?
Sure, but it'll cost you. Once you buy the exclusive rights to a spot, we pull it from the rest of the country, and we discourage renewal by dealers who have already purchased it. Click here to find out more!
Why does each commercial have the word "SAMPLE" written across the screen?
This is a digital watermark to protect our material from theft or copying. However, we remove the "SAMPLE" watermark when your commercial gets delivered to the broadcaster of your choice.
Why doesn't the text go the edge of the frame?
The North American television standard, called NTSC, is actually larger than what can be safely displayed on most screens (this is also true of high definition sets). Therefore, about 20% of the outer portion of the image is left free of important graphics. This is called the title safe area, because graphics within the area are guaranteed to be seen on most TV sets. All of our spots are compliant with NTSC broadcast specs.
How can you turn around spots so quickly?
Our spots are optimized and designed for quick turnaround based upon your deals. We can quickly add your dealership's pertinent information without changing the overall structure of the spot. This way, we can turn around spots in as little as one day!
* Shipping charges may apply.
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